Thirty-six percent of Brits are interested in going vegan, according to a new poll by YouGov, demonstrating that veganism is well and truly mainstream, and therefore an important consideration in policy-making and political campaigning.
The research also showed that 8% of people are now eating a plant-based diet, up from a Vegan Society estimate of 1% in 2019.
Speaking to The Guardian, Veganuary’s Toni Vernelli says, “As more people become aware of the incredible impact our food choices have on our day-to-day wellbeing and the health of our planet, attitudes towards eating vegan are changing. It is incredibly exciting to see one-third of Brits now interested in trying a vegan or plant-based diet, something that would have been inconceivable just a few years ago.”
